Digital Marketing

Paid social media advertising campaigns present distinctive advantages over traditional pay-per-click (PPC) options on Google.

For instance, a paid LinkedIn campaign can effectively target individuals based on their job titles, listed skills, or affiliations with specific schools, companies, or organizations. Facebook, on the other hand, provides a wide array of targeting options, allowing you to focus on specific geographic regions, age groups, gender segments, users with particular interests, and much more.

This form of advertising enables you to reach the searcher, not just the search term, broadening your audience in a novel manner.