Getting Started

  1. Select a domain name & hosting provider:

    1. First things first, selecting a domain name (URL).  Below is a ranking from consumer-rankings.com of 2016 Best Web Hosting Pick.  Although you can choose your domain name from one place and host with another, I recommended selecting one provider.  It saves the hassle of transferring and most providers give you a package deal when buying domain name and hosting together.

      Ranking:

      eHost.com
      iPage.com
      Bluehost.com
      HostClear.com
      IdeaHost.com
      HostGator.com
      JustHost.com
      Yahoo.com
      GoDaddy.com
      FatCow.com
      Google.com (not ranked)

  2. WordPress Installation

    1. Next, it’s time for the geeky stuff.  Luckily for you, Breadcrumb Designs will handle the installation for you.  It’s a quick process and you will have a website in no time soon.
    2. Need a theme, check out ThemeForest for a WordPress theme.  Have a theme you already like?  Breadcrumb Designs will gladly work with you to install your theme.
  3. Web Design

    1. Web Design is the blueprint of your website and probably the hardest and longest phase.  Creating sitemaps ensure that we’ve considered all the key pages of the site, showing their relationship to each other and defining how the sites overall navigation should be structured.  The overall visual style will most likely be determined by the visual brand of your company.  The colors and style of your company should be reflected in your website.
  4. Web Development

    1. Time for more geeky stuff.  It’s time for Breadcrumb Designs to sit down and start taking all the design work and turning it into a website.  WordPress makes this stage quicker than coding a website from scratch however creating the website can still take time especially getting all the plugins to play nice with each other.
  5. Testing

    1. Before launching the website, you and your team need to test all aspects of the website.  Testing is very important as there will inevitably be issues that need to be addressed before the site goes live.  There is nothing more frustrating as a customer as a website that doesn’t function properly or has misspellings.  At this stage the site will need to be reviewed on multiple browsers (Google Chrome, Internet Explorer, Firefox and Safari) and multiple devices (laptops, tablets and mobile devices) to see if and where breaks occur.  The testing stage should be on-going through the whole website creation process.
      1. Website Testing – analyzes the load speed of your website and optimize web page performance.
        1. Nibbler, Google Page Speed,
      2. Usability Testing -enables you to identify navigational and usability issues of your website.
        1. Optimal Workshop, Spur,
      3. Web Browser Testing – test how your website will be viewed in different browsers, devices, operating systems, and versions.
        1. Equafy, BrowserStack,
  6. Launch

    1. Congratulations – it’s the big day.  You’ve tested the site for bugs, reviewed and approved the site, and you’re ready to launch the site.  But we aren’t finished yet.
  7. Maintenance

    1. Websites are living, breathing entities and need constant care and maintenance.  Updating content, making changes to the back-end and fixing broken links are all in a day’s work.  All of these phases are critical to the web design process.   WordPress allows you, the customer, to make your own content changes saving costs in the long run.
  8. Marketing

    1. Analytic – is the discovery, interpretation and communication of meaningful patterns in data – statistics.
      1. Google Analytics,
    2. Social Media – is extremely important for your business.  Like it or not, everyone is using social media.  Having your company on social media allows you to interact with your customer base, respond to problems and resolving quickly, it creates more sales and customers when shared, and most importantly it’s free marketing.
      1. Facebook, YouTube, Twitter, Instagram, Pinterest, and LinkedIn,
    3. Search Engine Optimization (SEO) – is very important for customers to find your website by searching Google or Bing.
      1. Google KeyWord, Keyword Tool, SimilarWeb, Brand24, Website Grader,